Design theatre for good taste
For a wow! moment at INTERIEUR 2016 you should visit ‘The Circus’, a concept by creative agency King George, who are setting up camp next to Hall 3 of Kortrijk Xpo. You’ll arrive in a world revolving around the circus, with (to name just a few) a ‘grand chapiteau’ tent with a chandelier ceiling, circus lighting, podium, circus bar and a real ringmaster who runs the whole thing smoothly. The ten participating brands – such as Quick-Step, Cosentino and Blum – will present their products in a conceptual way in containers surrounding the tent.
‘The Circus’ is a design theatre for good taste that will serve as a showcase for the partici- pating brands during the day. Visitors can explore the ten containers installed there and can have a drink – and popcorn! – in the circus bar at the centre of the arena. And at night? That’s when the circus really gets going with a spectacular evening show. Every participating brand can invite customers, prospects and contacts for ‘The Circus Show’: a B2B event with showstoppers and performances by trapeze artists, clowns and magicians. Let the show begin!
Concept and organisation: King George – the mad creative agency, www.kinggeorge.land