Products - preferably with high design content - are the main subject matter of traditional design competitions. The output usually includes the umpteenth chair for an even better posture or another bathroom mixer for saving even more water. The new Interieur Design Awards intend to venture beyond all this, and alongside existing product categories, now introduce a new category called 'space'.
Inspired by the Bruno Vermeersch pamphlet entitled 'Tom Thumb and the Seven-League-Boots', the Interieur Biennale not only invites product developers and designers to reflect upon products for tomorrow. It also calls on artists, architects, space planners and all creative talents to introduce suggestions which play upon and enhance the present trend of DIY design. Alongside well-designed product aimed at the mass market, the Interieur Design Awards also invite proposals for an interior space of 30 m2. Such smaller living areas can function as work or leisure spaces or just to allow a momentary escape from reality.
Ideas and prototypes for both categories can be submitted until the end of April 2012. The international jury who will decide the winning entries includes designer Tomás Alonso (ES), design retailer Sheikh Majed Al-Sabah (KW), journalist Felix Burrichter (DE), graphic designer Sara De Bondt (BE), artist Jan De Cock (BE), Torafu architects (JP) and architect/designer Oskar Zieta (PL).
Alongside the winning projects, a selection of competition entries will also be on display during the 23rd Interieur Biennale. The Vermeersch pamphlet, competition rules and information about the prizes are available for download at www.interieur.be/awards.
Featuring a wide-ranging programme of professional and cultural activities, the 23rd Interieur Biennale promises to be the not-to-miss event of 2012. The revamped programme and professional content have already received wide acclaim. The 23rd edition is launching out a new floor-plan stretching out over the exhibition halls, integrating all the exhibitors. Space is limited and quality is key at the event, which is why the first selection session for potential exhibitors will take place on 15 December this year.
The Interieur Biennale is known for its uncompromising international selection of contemporary interior design products, and next year's event promises another unique experience. More than 300 international brands and 90,000 visitors are expected to attend. The two-day professional programme, the wide scope of cultural satellite events and a series of design happenings throughout the city guarantee a fascinating mix of business and culture. The Interieur Biennale remains a unique combination of trade fair and exhibition.
The influential Italian Domus publication claims this month that the Interieur Biennale still holds a unique position in the world of design and architecture events. First held in 1968, the Interieur Biennale will have earned its reputation during the past 40 years. It is not only one of the oldest, it also remains one of the most avant-garde events of its kind.
Ensure your place at Interieur 2012, and don't miss the first selection round. Email interieur@interieur.be to obtain a registration form.
The Interieur Design Awards continue to prove their function as a stepping stone for young design talent. Entries face not only the judgment of a professional jury, but also the opinion and perhaps the likelihood of commercial interest from a wider professional audience.
Designers Yanes Wühl (CH) and Miriam Aust (DE) were the main Award winners in 2010. Apart from the benefit of widespread international press reports, both winning products went on to find international manufacturers: Yanes Wühl's Wood Stove now features in the French Wanders collection, and the Vase & Leuchte lamps by Miriam Aust are manufactured by German dua.
Even the MOMA in New York discovered one of last year's participants: the Maria Bonita chair by Mexican prize winner Francisco Torres was selected and will be distributed by the MOMA store from next year onwards.
INTERIEUR 2012
23rd International Design Biennale
20 - 28 October 2012
Venue
Kortrijk Xpo
Doorniksesteenweg 216
8500 Kortrijk
Belgium
www.kortrijkxpo.com
Hotelbookings
Direct service: Seauton
janna.vannoten@seauton.be